Welcome to our first edition of RE-UP reviews, our weekly round-up of the good, the…
Advertising
China-First: Why We’ve Changed Our Creative Thinking for Social Networks
In 2005 and 2006, Facebook and Twitter took over the communication – and the human…
Weekly Review: The Week That Avocados Made Us Laugh
Dove – Interesting Dove keeps pushing its positioning for real beauty, this time enlisting Kelly…
Campaign of the Month: Ikea – The Nightclub
2019 is the year to sleep, or so it seems, as articles fly around the…
Weekly Review #7: The Week That KFC Used Their Disses To Launch Their New Fries
KFC // Only time will tell KFC’s new campaign is built upon negative tweet received…
Weekly Review #6: The Week That Rimmel Decided To Take A Stand
Rimmel // Good Earlier this month, Rimmel launched an anti-bullying campaign, #IWILLNOTBEDELETED. As part of…
Weekly Review #5: The Week That Everyone Rewrote The Classics
Ikea // Good Ikea, a land where function meets ease meets meatballs meets my childhood…
Weekly Review #3: The Week That Everyone Had A Rebrand
Chipotle // Good After the controversy over food poisoning, the brand is moving beyond its…
Social Battle #14: Nike x Colin Kaepernick
As the dust settles on Nike’s latest ad with Colin Kaepernick as the face, what…
Social battle #4: Is the portrayal of women in advertising fair?
Two years worth of global ad research and studying by Unilever has found that from…