Dove keeps pushing its positioning for real beauty, this time enlisting Kelly Rowland to promote “hair confidence”. A great anthem, a nice exploration of pop culture. Your hair your crown.
– Laurent Francois, Founder
I’m not sure if it’s the campaign or the model, or the direction but overall this fell flat for me.
While the likes of Louis Vuitton, Gucci and even Chanel are changing up and evolving, this campaign was a clear sign that Versace is falling behind on the evolution scale.
C’mon Versace, mix it up a little, add something new and ignite some passion into us again. It’s a cool brand with so much potential for something really unique and interesting but this was not it.
– Lynn Nyemba, Copywriter
Oh, how the tables have turned.
While everyone was dead focused on the Super Bowl LIII last Sunday, Broadway star Kristin Chenoweth hosted the 53rd Annual Human Canine Show. Yes, you read right, Human Canine, a show where the loyal Human, trained by their furry masters, compete for the ultimate prize: avocados!
Adding to the comical effect, the Top Dog ad created by Energy BBDO plays on real stereotypes, such as like human like dog, or in this case, like dog, like human.
Who had the waggiest tail? Who had the best posture? Who performed the best trick? Let’s not laugh too much though, this could be the next Black Mirror storyline.
As part of the campaign, Avocados From Mexico have partnered with Adopt a Pet on a dog matching service to encourage people to adopt. Dogs, not avocados.
– Cécile Fischer, Strategist
The biggest asset of Mcdonald’s is
For this campaign, they used once again their
– Lisa, Art Director