Chipotle // Good
After the controversy over food poisoning, the brand is moving beyond its fast-food image and setting itself as a lifestyle brand with their “For Real”.
The new focus of the brand: highlighting the 51 key ingredients in their meals. The quality ingredients are featured on print ads across the US but are also the stars of a second Instagram account opened specifically for the campaign (@ChipotleForReal). You’ll be surprised by how much you’ll learn reading through each of the posts, all mini-history lessons of the produce.
– Cécile, Strategist
BBC Two // Good
For the first time in 20 year’s BBC Two has had a full rebrand.
The work includes 16 idents created by British and international animators. Each spot takes a unique visual interpretation of the curve in the number two.
The visuals are almost screensaver like in their format and are a statement from the brand showing that it can constantly evolve whilst still remaining relatively low cost.
In an age of Netflix and Prime, this shows the brand is looking to spent the bulk of their money on the actual television shows that keep people coming back. It’s a stance that says goodbye to the nostalgic 2’s floating around our screens, but an ‘evolutionary’ step forward trying to remain relevant, at least in terms of design.
– Bill, Strategic Planner
Greenpeace // Good
Fighting against single-use plastic is one of the biggest fights of Greenpeace. With this impactful campaign, Rethink Canada shows us in a really simple way the direct impact of our behavior on the wildlife.
– Lisa, Art Director
Samsung // Mixed Feelings
Esports is one of the fastest growing industries and although it’s taken them a while to wake up and smell the potential, brands are finally investing and collaborating in esports.
This latest ad from Samsung is everything we need, esports has a problem with diversity and by making a black girl the successful star it’s the exact kind of representation and encouragement needed.
However, their choice of Ninja is slightly problematic because sure he’s one of the biggest gaming stars but it was only recently that he said he wouldn’t partner with female gamers…
Although, it was because he wanted to avoid the potential rumors that would swirl and affect his marriage.
– Lynn, Copywriter
Les Echos // Good
A special edition of the daily newspaper “Les Echos”: How are brands coming closer to communities?
The article examines the new relationship between consumers, brands, and institutions since the internet revolution of 1995 that sociologists called “a historical acceleration”.
From it, they highlighted 3 the facts:
– New technologies have created “new communities”
– In the digital era, these new communities have got influence over brands.
Thanks to social platforms that allow them to leave reviews and comments on the brands, they can really impact the reputation of a brand.
– This leads brand to a new role: A guardian, and organizer’ role between consumers.
An intermediary tool was needed that would be able to make brands become closer to “new communities on social networks.
– Axel, Social Producer