So firstly, welcome everyone to the brand new RE-UP website! We’ve been working on this project for a little while now, and we can’t describe how happy we are with the results. We still have a few more updates to make, so make sure you keep an eye on us.
Besides building a new agency website, we’ve also been progressing with Rachel Khoo’s new site Khoollect. Designs ready to go and looking good – development is on a roll and the editorial side is…well…we can’t wait for the site to be live so you can see what the Khoollect team have been working on!
With the strategic approach now in place, we’ve just entered the creative process for the Méduse Christmas campaign. With some exciting ideas (mixing guerrilla marketing tactics with a video strategy), we’re excited to now be starting the planning for the creative production phase.
We’ve also launched Get Jumpy 2.0! last year the social media competition was a great success in accelerating brand awareness and engaging the general public with Méduse. This year we’ll be looking to better that, as we try to grow a greater core community ahead of the launch of the new ecommerce website.
And as always we’ve been producing a rich volume of content for the shoe brand. Within the last two weeks we’ve conducted two interviews with top fashion influencers for the Méduse blog. Firstly we caught up with Mamzelle_Ji to talk about her approach to DIY culture and her position as a ‘trend hunter’. After that we sat down with fashion blogger Mamzelle Héloïse to discuss how living in France influences her style, and her love for Game of Thrones and Breaking Bad.
But it’s not just shoes that have kept us busy, as in the past couple of weeks we’ve also launched a social media contest for OUIBUS, have been rubbing shoulders with tech influencers for Firefox OS Africa, and Krish has been developing a new creative manifesto for kids shoe brand Bopy.
Oh, and you may or may not have seen it already – but while we have your attention we also wanted to highlight a new video campaign produced by Just So for Value Retail (who in the UK are best known for running Bicester Village). The campaign is the centre piece to a new social media strategy to convince more men to visit the brand’s shopping outlet. The RE-UP team have been hard at work supporting this campaign by producing additional creative material for social media, and lending our strategic and marketing knowledge to help accelerate consumer interest…(not to mention documenting behind the scenes at the shooting to build up some cool social media materials).
And in other news:
- Twitter have introduced a poll function. While in itself the new feature is very simple and not particularly innovative, we are really excited to test it out, as it has great potential to accelerate community engagement.
- Instagram has just launched Boomerang on iOS and Android. This new app allows you to create a GIF (using up to 5 photos), and easily share it across your social channels. An interesting way for certain brands to develop ‘fun’, dynamic social content.
- Lastly the CEO of Tag Heuer has raised doubts over the ability of the Apple Watch to maintain a luxury status due to the tech industry being driven by an ‘upgrade culture’. While his concerns are focused on the more expensive collaboration models (for instance the ‘Apple Watch Hermes), they are still relevant to the entire concept of the smartwatch (particularly when compared to the economic value of traditional mechanical watches).
Well that’s all for this week!