RE-UPdate #26: From gamification to social inspiration to GBBO!

It’s been a rollercoaster of emotions in the RE-UP office this week as the English folk came back to the office on Monday morning feeling slightly miserable after the match against Australia (it still feels too soon to truly talk about), only to have their emotions raised as Nadiya bossed it in the final of the Great British Bake Off!

The media activity since Wednesday (both digital and traditional) would suggest that RE-UP haven’t been the only ones supporting Nadiya, as since her win she has become a cultural and social media sensations (Just see the Tumblr page The Many Face of Nadiya to see what we’re talking about)

This might seem like all we’ve done over the past week is have our eyes glued to the TV, but we have in fact been working tremendously hard preparing for upcoming campaigns and meeting with our much beloved clients.

One of the big tasks for this week has been to push forwards with the creative planning for the Méduse Christmas campaign. By embracing gamification as a way to boost social engagements, we will be aiming to grow brand awareness in the UK whilst retaining a strong relationship with our current fanbase.

Furthermore we’ve also been outreaching influencers from across the world to help launch a separate social media campaign for Méduse, and we were also lucky enough to interview the multi-talented actress and dancer Garazi Beloki for the brand’s blog.

Interview with Garazi Beloki

In other news we’ve been continuing to grow Firefox OS’s presence in Africa. This week one the Mozillians we collaborated with was lucky enough to interview Chouchou Mpacko, who’s one of the founding members of the Kamer Sisters.

Initially a Facebook group set up to allow women to share their beauty tips and secrets beyond a localised area, the Kamer Sisters is now a 7,000+ community where women across the world can find solace by sharing guidance and motivation with one another.

Be sure to visit the Firefox OS Africa blog to hear about her story.

A few members of our team have also been lucky enough to start working on the creative planning for 2016 for our EMEA beauty and cosmetics client. While it’s all a little hush, hush at the moment, we can tell you that there is something very exciting on the horizon.

Khoollect.com is coming soon for our favourite foodie Rachel Khoo – if you like the sound of ‘inspiration found in unlikely places’, you’d better sign up to make sure you’re notified for the launch! http://khoollect.com/

As always we like to keep our readers up to date with what’s else has been catching the agency’s eye within the week:

  • Facebook have finally started to test its new reaction engagements, however we will still not be getting a dislike button. Rather Facebook are looking to introduce a range of emojis which will allow users to convey a range of different emotions. For brands and advertisers, this might give us a greater chance of understanding the impact the social content being publishing is having.
  • Not that long ago American Apparel was at the forefront of fashion for those at college or university. However this week the brand announced that after six-years of declining sales they have filed for bankruptcy. Despite the brand seeing a consumer desire for simple basic items they were unable to deliver the products at price that could compete with H&M or Uniqlo. We predict that their will need to be a significant development of the brand positioning if they wish to regain their previous success.

Well that’s it for this week, but be sure to keep your eye on our website for new articles.