Working with Danish-Dutch leatherwear brand, we are embarking on a new journey, to help them raise their game and find clever and innovative ways to increase their social media presence. Transforming the product designers’ collection themes and thoughts into campaign assets, intriguing but true to the brand and the needs of their community.
Studio Production
Piaget
It all started off with a Playbook – with the aim to bring the new Piaget to life. RE-UP redefined the brand’s content system by rethinking social activities, social content, rhythms and the tone-of-voice of the brand, without compromising on the brand image and the respect for perfection it has cultivated since 1874. Like its employees who are striving to always do more than necessary, we mixed art direction, social and data analytics to develop a new engine to reach a wider audience. With a strong focus on e-commerce, every action and every content is thought to enter the marketing funnel.
FAB Beauty
FAB Beauty aimed to provide the best of professional beauty through an online magazine. This magazine, written by journalists and beauty writers across the world, aimed to spot rising hair and beauty trends while connecting with inspiring beauty professionals. A strong newsletter was sent every Friday, while social media channels brought growing traffic to the platform, with a 100K fanbase working in salons or for professional beauty brands.
ANGEL, Thierry Mugler
In 2014, Clarins missioned us to reboot the iconic ANGEL by Thierry Mugler. We created a series of digital narratives around all senses of ANGEL: from food (promotion of an ‘ANGEL éclair’ cake created with Fauchon to the infiltration of booktubers) while capitalizing on Georgia May Jagger, through global coordination with PR teams in key markets.
We’ve also created key assets for main Thierry Mugler social networks (videos/motion design/photos) and created all dedicated editorial calendars.
Kérastase
We adapted the way tutorials are done for beauty to match a hair care audience. Transforming the best of education and the best of our social media experience to deliver videos used both for digital channels and in-salon experience. With some of America’s best beauty film director: Tom Newton.