ANGEL, Thierry Mugler

Rebooting ANGEL through the power of multisensorial and influential tribes worldwide.

In 2014, Clarins missioned us to reboot the iconic ANGEL by Thierry Mugler. We created a series of digital narratives around all senses of ANGEL: from food (promotion of an ‘ANGEL éclair’ cake created with Fauchon to the infiltration of booktubers) while capitalizing on Georgia May Jagger, through global coordination with PR teams in key markets.
We’ve also created key assets for main Thierry Mugler social networks (videos/motion design/photos) and created all dedicated editorial calendars.