Studio Production Archives - RE-UP agency. Creative & Social. | Amsterdam | Paris

Valentino Beauty

Valentino Beauty crafted two new perfumes for 2020: Born in Roma & Voce Viva. Both required a world of storytelling to be built around them. To do so we came up with a create brief to work with a team of influencers, and co-created content with the rightly sourced talents.

Shooting on location in Rome with our task force of talents in a library, a hotel suite and even a palace, we created images and videos. Each crafted their own expression of the scent, which nurtured the image of perfume.

Going a step further than identifying and securing the talents, we built long-term relationships with each of them. We even took it offline, keeping in touch with them through personalised letters.

The result, a fluid and lasting relationship with talents, and a better engagement on their posts from the campaign than their own posts.

Adidas for Foot Locker Europe

Starting from the beginning, we scoured Foot Locker Europe & Adidas social networks to understand their performance, their audience, their competitors and their existing direction.

We brought the RE-UP touch, creating storytelling with an overarching thread, mixing various creative & production techniques: model shooting, set design, 3D, packshots, social media formatting.

Roger Dubuis

With our team of copywriters we created the tone of voice for Roger Dubuis on Instagram. We studied their audience, competitors and like-brands to find the right voice and mixed this with our own creative instincts. Resulting in using a custom font and a structured approach of short intense captions.
A bespoke voice that stands out for a brand like no other.

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Diesel Fragrances

French youth culture is booming thanks to social networks. FIFA Women World’s Cup and the French team proved that new generation of French girls are changing the game; in the meantime, esports champions generate millions of views on Twitch and YouTube, while dancers are starting to attract a wider audience.

Beyond Paris, many key opinion leaders are emerging across the country. After a strong coolhunting and social listening work, we’ve selected and worked with various influencers and creators, making them react, interpret, think about Diesel Fragrances’ Spirit of the Brave campaign #PlayWithYourFears.

A dozen of films have been created, both relevant to the talents’ communities and to Diesel Fragrances, supporting the global campaign starring Neymar Jr. A full-service case study, from strategic planning to film production and alignment with talent agents, from Twitch creators to women’s football champions.

Le Tanneur

Rebooting this French icon launched in 1898 required us first to get under the skin of Le Tanneur, to build up a strong social media and editorial vision. On the basis of the brand new design guidelines, we extended their vision, we roll out the ambition onto Social Media with a new tone-of-voice, a sharper look & feel and an astute influencers’ strategy.

Shiseido

Shiseido is THE Japanese beauty brand, revered by many professionals and consumers alike. Owned from a long experience in international coordination, we set up the first brand social media system with the EMEA team, assessing markets’ needs, setting up content templates and KPIs, implementing the first community management rules and helping them on a daily basis from copywriting, social media responses to video production.

Hennessy

How do you tell the story of a brand born in 1765, whose drinks are resting in French old men’s cabinets? We looked at the secrets behind the brand. We raided the archives directly in Cognac for never seen before assets. We interviewed the people who “make” Cognac’s most famous distillery. And we completed our research with recipes from the next generation of cocktail makers and mixologists.
After a few months of thoroughly drawing a complete and comprehensive mapping of content, planning, positioning, and writing the very specific users’ journeys that a chatbot requires, we were ready to talk to a new generation, launching the chatbot, the first page of a new chapter for Hennessy.

Méduse

Méduse is the original jelly-shoe brand with a French touch. Launched in 1946, the famous Méduse Sun sandals are highly popular in Taiwan, Tokyo and even NYC. Moving beyond the summer sandals, the product line up also covers high boots and low boots for the rainy days. Since the start of RE-UP in 2014, we’ve shaped its new image from a sleepy beauty of the beaches of Britany to the hip places of Taipei and Seoul, accompanying the client in the transformation with print, digital and film campaigns, and more recently the launch of a new e-commerce website.

Shu Uemura

With SOS in Bel Air, an avant-garde creative duo based in Tokyo, we developed a framework structured around the ability to explore both state-of-the-art coding and the brand’s own and distinctive signature: cutting-edge products with unique textures. The result: a fusion of virtual endeavors integrated with physical textures, created with human hands and by human brains. Properties of the creams and product textures were transformed into lines of codes, allowing us to then create through variables unlimited patterns around 6 main themes illustrating 6 main product lines.