This week the RE-UP team have been looking to delve deeper into a bunch of new projects that will be kicking-off throughout the year.
First-up, with the RE-UP team producing some fantastic work with Shiseido, we have now been offered the opportunity to develop a new relationship with three amazing fragrance brands.
In more Shiseido news, our Community Builder Tina has started outlining social tactics to accelerate the impact, and our creative team are ready to unveil to the world a new video for Shiseido’s UV protection foundation in the coming weeks, so make sure you keep your eye out for it!
In other news, it’s been a great day for creatives and planners alike, as our client Méduse gave the thumbs up for a very dynamic stunt – for the moment we’ll just say that it’s going to be magical – and definitely not a myth.
With some visually stunning editorial and social content planned for the coming month, as well as an exciting festival project developing, it’s a very exciting time for this French shoe brand.
And we also have some very big news for all you watch fans out there, as a new article written by our Strategic Planner Daniel has been launched on the Journal de la Haute Horlogerie. Focusing on the recent Baselworld event, the piece explores the various emerging fashion trends that sparked interest with luxury influencers. Make sure you check out the article here: https://journal.hautehorlogerie.org/en/baselworld-2016-a-fashion-perspective/
Elsewhere Laurent has been catching up with the team of students from Ravensbourne to discuss further our secret project with The Library Project, while Efrem and Pierre went to Hult Business School yesterday to hear Gaetano Thorel, Ford’s VP of Marketing, showcasing the rationale behind Ford’s new branding and positioning in Europe.
And now, a few innovations we enjoyed discussing this week:
- Facebook is changing its algorithm to take into account not only the popularity of articles, but the time actually spent reading them. So your News Feed should soon start to display more substantive content, and less clickbait, lightweight articles, favouring companies with well-thought content strategies.
- In Silicon Valley, a start-up is trying to become a single purpose publishing tool, network, and ecosystem built to share the written word. Medium seeks to change the way the Internet blogs and shares opinions, and we’ll be sure to follow them closely.
Last, but most certainly not least, we have a new position opened up for a budding Copywriter. If you have a passion for social media and like rubbing shoulders with a bunch of creative types, then make sure you check it out: https://thisisreup.com/reup/2016/04/11/social-media-copywriter-role/