This week, we reached sky-high heights – without the fear. Yep, that’s right, with Shiseido’s brand new campaign with the very handsome freestyle skier Kevin Rolland, we sat here in our cosy warm office, to help Shiseido generate the buzz around his action-packed videos. You can check-out one of the videos here.
On this note, our account management team set up the launch of Shiseido Switzerland’s Facebook page, by diving deeper into the Swiss market. This is set to be an exciting new project – especially for Efrem who wants to advance his beauty routine.
Remember the trade show we were preparing for our two B2B clients, UMO and BAUDOU? Well, it kick-started today and the team over in Germany have been set a list of fun challenges to complete this weekend! Dare we say one of them is downing some good ole’ beer out of a boot. Can’t say we’re tempted… With Margaux in charge of this project, she’s also been busy with completing a study of French teenagers in preparation for creating a new teen brand with one of our closest clients!
As always, the creative gurus have been snapping and colouring away on Instagram for Méduse’s new look. Think pops of colour and random scribbles. All to be revealed soon!
Last Friday, Laurent was lucky enough to be one of the judges for the ‘L’Oréal Big Picture.’ Students from IFM (studying Image Design and International Luxury Management) and ESCP Europe (Creative Marketing Studies) were asked to present their vision of “beauty and its modes of consumption in 2025” using a series of four to six 15-second videos. You can check the astonishing short-films right here: https://vimeo.com/album/3822073
Also just to remind you peeps, Laurent is one of the speakers for Beat the Buzz along with OMD and the Buzzman big guys. Do register, we’d love to meet!
And finally, this week our Planners have been delving into controversial uses of online advertising to create vibrancy among digitally connected consumers. This is going to be at the core of our upcoming agency newsletter, so make sure you sign-up here!
As always here are a couple of the stories of the week that have caught our eye this week:
- Even before the event itself, this year’s Oscars has been a significant social media event, with racial tension central to the narrative. However beyond the #OscarsSoWhite fiasco, was also another key moment. Much to the delight of Tweeters from across the globe, Leonardo DiCaprio has finally walked away with his Oscar.
- The Oscars aren’t the only major event this week, with Paris Fashion Week (the cornerstone of Fashion Month) kicking off. So what has the key trend been this year? Sex! From Vetements to Balmain and Kanye to Bieber, everyone’s focus has been on erotic and profane designs.