The RE-UP team is happy to announce that we’ve now launched the new Shiseido Switzerland Facebook page! While it is still in its early days of life, we are now preparing cutting-edge content calendars to help drive greater brand awareness in the last two weeks of March, as well as outlining new leads to help build the brand’s community.
But that’s not the only buzz that’s been coming out of the Shiseido office this week…
Following-up from a spellbinding campaign with Shiseido, Kevin Rolland has only gone out and won the skiing halfpipe title at the FIS World Cup in Tigne! Make sure you keep an eye on Shiseido over the coming days, to live the thrill-ride in a 360° experience.
As well as this, our team prepared a detailed survey to help breakdown and analyse the needs and digital attributes of Shiseido’s teams across EMEA. We’re eagerly awaiting the results as it will help develop the relationship between us.
In other RE-UP news, our team are getting their creative juices flowing as they enter in the next stages of developing the rebrand for Baudou and Umo. Our Copywriter Krish has been central to this rebranding project, as she cracks her fingers and smashes out some of her trademark brand manifestos.
And the creativity continues, as a team of Copywriters, Designers, Planners and Account Managers pull together to help develop the brand identity for a new teen shoe brand. By researching the position of current French fashion brands that have a strong affinity with a young teen market, the guys have began brainstorming new brand names that could connect to a global market.
We’ve also been working on discovering key niche summer festivals (from music to theatre) who Méduse could potentially partner themselves with to help accelerate awareness and enhance brand identity.
As well as all that, we’ve now launched a new article for the Fondation de la Haute Horlogerie digital magazine. Using our in-house analytics tools, and our Planners’ rich knowledge of cultural trends and activities, we’ve produced a cutting-edge piece arguing that David Bowie’s had a notable influence on the watch industry. You can check out the article (and the illustration that one of our designers created) here: https://journal.hautehorlogerie.org/en/did-david-bowie-influence-watch-design/
Outside of the office we’ve been catching up with our friends from Hult Business School to plug our brains in their UBS (Swiss bank) challenge. Their students will have to create strategies of dynamic ways banks can engage with millennials and future generations, with our team supporting them with some guidance on their creative routes.
We also want make a big shout out to our favourite foodie, as the one and only Rachel Khoo gave an inspiring masterclass to ESCP Marketing & Creativity Masters students about creativity. An amazing talk where we’ve discovered that success does not happen overnight and that it’s a mash-up of sweat, vision, honesty, but also sometimes contradictions and “no gos”. Students will now be working hard on a proposal for Khoollect.com.
Lastly, we can’t say much about it at the moment, but we’ve had the chance to prepare a great project with Vu Quan Nguyen (Rice Creative, Vietnam) and the crazy folks from Ravensbourne College …pro bono s’il vous plait. Make sure you stay tuned to this one!
To wrap up, here are a few stories that caught our eye this week:
- They guys at Facebook now want to detect your local slang words while they’re still fresh and not ‘too’ mainstream. If fully realized, this technology could allow brands to target individuals on a personal level with a form of language that is precise to their (very) local environment.
- Is Instagram’s solution to tackling pro-ana communities, by banning search terms and hashtags related to them, actually working? New research seems to think the opposite is true, with this approach only fueling this community to seek out the hidden spaces of the social channel.
- How do you solve a problem like Maria Sharapova? Unless you live under a rock, it would have been hard to miss the recent news that Sharapova has announced she tested positive for a recently banned substance. In turn this has led to several of her sponsors dropping her. Some have questioned whether they would have taken the same stance if a man was in this position (many noting Nike standing with Lance Armstrong through much of his drug allegations).
While we’re on the subject of Maria Sharapova (and a nice way to wrap up this RE-UPdate), we’d like to give a little shout out to our next agency newsletter, in which we’ll be exploring the emergence of the new female super sports stars. Make sure you sign up here (eepurl.com/bIZ0ib) before it goes live.