So what have we been up to this week?
Well we’ve been accelerating the rate of sourcing for the luxury and watch database that we have developed for our client Fondation de la Haute Horlogerie – specifically aiming to have a wider network of French, Swiss and Chinese influencers.
As well as that we have been analysing how cutting-edge publications approach news stories and industry trends, as to be better equipped to inform FHH about online publications best practises. Using SWOT graphs to breakdown the pros and cons of each of the publications, we have been able to unearth key takeaways that will help develop our client’s articles into a more dynamic read.
As always we have been continuing to outreach key influencers in the world of fashion to interview for the Méduse blog. This week we sat down with Emma’s Look Glass to discuss her personal fashion identity and the extent to which foodie culture fits within her lifestyle.
On top of that our creative team have also been planning and undertaking photo shoots with young up-and-coming models for the French shoe brand, and are also developing ideas and concepts for the Autumn Winter 2016/17 campaign.
Our community management and client liaison team have been continuing to progress our work with Firefox OS Africa. This week they overlooked the production of an article on the launch of a competition in Madagascar to discover the best techies involved with producing smartphone apps. You can now read the piece on Firefox’s blog.
Outside of client work, we have been planning and producing new tools for the agency, and our copywriter Krish produced a short video (with the support of designer Nuveen) to introduce ourselves to our new office-roommates.
And finally to wrap up we’ll leave you with a few of the stories that have caught our eye this week:
- A software design company from Austin, Texas, has been developing a new form of wearable technology – ‘biowearable’. This wearable uses a set of components and conductive paint to create a circuitry, which can subsequently collect health and biometric data from your body. Created to imitate a tattoo, this type of technology suggests that the future of digital will be seen by creating a greater integration between tech and the human body.
- Refinery29 is set to expand its global network and embed itself in a new cultural landscape with the company set to launch a new UK-specific version of their magazine. With the content aimed to cater to a young, female British audience (featuring original content on news, beauty, entertainment, health and lifestyle), the developed will give greater opportunities to UK cultural leaders to represent and inspire the country.
- A new report from the US has shown the extent to which advertisers and marketers are infatuated with millennials. According to the analysis, companies are spending 500% more on targeting the 18-34 year old market than any other age bracket.