So we’re now finishing our first week in the new (minimalistic/Scandinavian styled) office space. But despite the team still getting used to our new environment, it’s been all hands at deck.
Particularly as our creative team have been hard-at-work re-evaluating the current approach to tone-of-voice for Value Retail (A job that has become increasingly important as the creative team start to develop content ideas for the client’s Christmas programme).
Our planners have been continuing to cultivate their database on luxury and watch influencers for Fondation de la Haute Horlogerie. On top of that, they have also produced a content plan which will be used to focus research and data extractions on the client’s key points of interest.
The community management team have been continuing to outreach fashion influencers as to help establish shoe brand Méduse within key style-orientated communities. This week our team interviewed lifestyle and fashion blogger Sophie of Les Idées SoAddict, to discuss breaking fashion stereotypes and jumping in puddles.
As well as this our creative team have also been planning a new creative approach to Méduse’s Instagram profile as to establish on new digital iconography for the brand.
As always we like to finish these little updates with our favourite news stories from the world of media, culture and advertising:
- Apple has done the seemingly impossible and has been ranked by the Boston Consulting Group as both the most loved brand (due to its technical functionality, and a sense of originality), and the most hated (due to a sense of elitism and arrogance). This just goes to show the fluidity in which the individual can interpret a brand’s message and values.
- The new John Lewis Christmas ad has been released, and once again it’s a tearjerker. Similar to last year the video has rapidly gone viral with social mentions reaching over 100,000 just in a morning.