Influencers Archives - RE-UP agency. Creative & Social. | Amsterdam | Paris

Valentino Beauty

Valentino Beauty crafted two new perfumes for 2020: Born in Roma & Voce Viva. Both required a world of storytelling to be built around them. To do so we came up with a create brief to work with a team of influencers, and co-created content with the rightly sourced talents.

Shooting on location in Rome with our task force of talents in a library, a hotel suite and even a palace, we created images and videos. Each crafted their own expression of the scent, which nurtured the image of perfume.

Going a step further than identifying and securing the talents, we built long-term relationships with each of them. We even took it offline, keeping in touch with them through personalised letters.

The result, a fluid and lasting relationship with talents, and a better engagement on their posts from the campaign than their own posts.

Diesel Fragrances

French youth culture is booming thanks to social networks. FIFA Women World’s Cup and the French team proved that new generation of French girls are changing the game; in the meantime, esports champions generate millions of views on Twitch and YouTube, while dancers are starting to attract a wider audience.

Beyond Paris, many key opinion leaders are emerging across the country. After a strong coolhunting and social listening work, we’ve selected and worked with various influencers and creators, making them react, interpret, think about Diesel Fragrances’ Spirit of the Brave campaign #PlayWithYourFears.

A dozen of films have been created, both relevant to the talents’ communities and to Diesel Fragrances, supporting the global campaign starring Neymar Jr. A full-service case study, from strategic planning to film production and alignment with talent agents, from Twitch creators to women’s football champions.

Esports BAR

Working with the Esports BAR by Reed-Midem, we have built them a unique community of industry insiders (appropriately named The 255) in the growing sector of competitive gaming.

This gave them the opportunity to assert themselves as industry leaders, expand their network and reach whilst also creating interesting content for their own social channels.

The 255 posts have been amongst the top performing Esports BAR posts and have attracted new business through ambassadors.

Méduse

Méduse is the original jelly-shoe brand with a French touch. Launched in 1946, the famous Méduse Sun sandals are highly popular in Taiwan, Tokyo and even NYC. Moving beyond the summer sandals, the product line up also covers high boots and low boots for the rainy days. Since the start of RE-UP in 2014, we’ve shaped its new image from a sleepy beauty of the beaches of Britany to the hip places of Taipei and Seoul, accompanying the client in the transformation with print, digital and film campaigns, and more recently the launch of a new e-commerce website.

Royal RepubliQ

Working with Danish-Dutch leatherwear brand, we are embarking on a new journey, to help them raise their game and find clever and innovative ways to increase their social media presence. Transforming the product designers’ collection themes and thoughts into campaign assets, intriguing but true to the brand and the needs of their community.

ANGEL, Thierry Mugler

In 2014, Clarins missioned us to reboot the iconic ANGEL by Thierry Mugler. We created a series of digital narratives around all senses of ANGEL: from food (promotion of an ‘ANGEL éclair’ cake created with Fauchon to the infiltration of booktubers) while capitalizing on Georgia May Jagger, through global coordination with PR teams in key markets.
We’ve also created key assets for main Thierry Mugler social networks (videos/motion design/photos) and created all dedicated editorial calendars.