Ikea // Good
Ikea, a land where function meets ease meets meatballs meets my childhood Malm drawers meets a good price-point. Nothing about this screams luxury, and yet, their latest ad rivals those of Dior, Paco Rabanne or Chanel, with added humour.
McCann Spain released “The Jewel” and “The Watch”, ads that apparent themselves to jewellery or perfume ads, with luxuriously baroque décor and butterflies in one and a handsome couple in a glass house in the other. Why?
Because Ikea fits everywhere, and it certainly fits in those ads. A clever way of showing that they’re not just selling student-type functional and simple white or black furniture, but that they also have higher-end looking products.
Cécile – Strategist
Gucci // Good
Gucci goes mystical with its new SS19 short movie. Directed by Glen Luchford this movie brings us to a poetical journey through the narrative of Noah’s ark.
The art direction, the colours and the direction give a really special treatment to this iconic story highly revamped with the Gucci’s touch. Using religious icons can be a bit tricky but on this one Gucci nailed it and I must that this saving wildlife campaign is coming right on time with the IPCC report on climate change.
Lisa – Art Director
Party Lidl // Good
A new campaign presented by the Federation of Irish Sport and originated and developed by the creative agency Along Came A Spider and supported by Healthy Ireland. This campaign sets out to create a measurable cultural shift in our perception of women’s sport so that it will be seen as something strong, valuable and worth celebrating.
Ayesha – Account Manager
Asos // Good
We’re making big strides in gender inclusivity and no place is that more evident than in fashion.
Coming off the back of their My Style Is Never Done campaign, the campaign launch of Collusion is a welcome, breath of fresh air.
Straying away from the loud and bold, this campaign is soft and subtle and deeply personal. No one can better identify with this than British youth. It accurately depicts a more relaxed style but is diverse in a way that shows the different personalities you might find in a British university or sixth form. Soft tones and filter, this campaign almost feels like a dream, revisiting the school gyms and fields of my childhood.
Lynn – Copywriter
Three // Good (with a hint of bad)
Long has the debate been whether smartphones have helped us become more intelligent or rotted our brain into something in which can’t concentrate for longer than three seconds.
Finally, Three have stepped in to tell us #phonesaregood by going through major historical moments and showing how phones could have helped to avert disasters or mistakes.
A humorous and interesting plot makes for easy listening. My only issue lies in the fact it takes a hugely convoluted and debated topic and turned it into nothing more than a meme. Albeit a very good meme
Bill – Strategic Planner