Welcome to this week’s Heads-UP! We’ve been buckling down and taking a closer look at our industry and the some of the intriguing statistics. So, as always prepare to be amazed…
- 67% of men have changed jobs or said they would be willing to do so to better balance family life, versus 57% of women, according to Ey and Harris Interactive, in April 2015 – Laurent
- It took 56 months for Facebook to reach 100 million users, 30 for Whatsapp, but only 15 for WeChat – Cécile
- According to a recent survey among planners, primary research informs less than 2% of creative briefs. For 94% of planners, their main research inputs are “the internet” or other secondary data. – Bill
- Time spent in apps in China is more than the other top 10 markets combined. – Bill
- The American Psychological Association reports that children under eight years old are not able to critically understand advertisements and that they regard them as truthful, accurate, and unbiased. – Valeria
- The personal assistant of Goldman Sachs’ co-president David Solomon is facing federal charges after stealing $1.2m in wine from him. – Lynn