The other week, some members of the team were able to attend Eye Magazine’s Type Tuesday—a quarterly event about design and visual culture.
For this particular event, we were introduced to Morag Myerscough and Camille Walala, two fantastic artist who have a love of bold colours – as shown through the iconic work they presented, and the way in which they discussed their very colourful process.
As a little post-event piece, we’ve gathered a few of our personal highlights and key takeaways to share with you.
Colour Matters!
After all the anticipation, I really enjoyed the opportunity to meet Camille Walala and Morag Myerscough at Type Tuesday, and thoroughly enjoyed hearing them both talk about the role of colours in the development of their projects.
For both of them, colours play an important role in their personal and professional life.
Constantly inspired by bright colours, they include them – and make them the protagonists of – their hypnotic patterns and geometric compositions. We also learned that colours play a vital role in the world, as they change actions, and cause reactions.
As a powerful form of communication, colour is irreplaceable. Moreover, colours as strong visual communicators are not exclusively dedicated to a young target. People like to see a playground painted with bright colours but are more afraid to think about the same approach on more “serious” buildings or identities.
Sometimes we forget that each colour has a different meaning to us and gives us different moods and feelings. We just have to find the perfect palette and the perfect approach, and we must not be afraid to use it.
By Marco Invernizzi
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A style becoming a brand.
Both Walala and Myerscough are innovators in the world of colour. Through each of their own unique ways of incorporating colour, they each have essentially branded themselves with just patterns of colour without the distinct need for a logo, website, etc. Just hop on either of these artists’ Instagram accounts and you will find that each one is incredibly unique.
These two women have been able to create a world in which the viewer is instantly taken into a place that is immediately recognizable. Myerscough is very Myerscough—Walala, very Walala (such great names).
From large brick buildings to screen printed t-shirts, these two have become colour forces to be reckoned with.
By Allison Traugott
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Why design trends are going faster than ever.
These artists were not just very creative people, but also savvy personal-marketers.
It was actually through a contact on Instagram where Camille Walala was able to land her biggest contract, and the work she is most proud of – a building situated in Shoreditch.
However, what we found interesting was not the artists’ branding efforts on Instagram (nothing new here) but the fact the contact got made conversely, as the work’s sponsor was roaming the network, looking for creative designers.
Indeed for all companies seeking to invest in creativity, Instagram is the ideal tool: abundant, fast and immediately giving a pretty accurate feeling about a designer’s work.
Both Walala and Myerscough point to a growing trend in branding: as colours become ever more bright and invasive, big colour blocks are starting to fall out of style in favour of more complex patterns, which are although more creatively challenging, are also much more appealing to young, educated consumers seeking elaborate brand universes.
By Victor Bucaille