Firstly, Happy New Year!
After a relaxing Christmas break the RE-UP team is now back in our office and getting ourselves into gear for what is set to be a rather busy (but extremely exciting) year.
Of course with being out of the office for a little while one of the initial tasks for our team has been to catch-up with all our clients – whether it’s through a phone call, Skype or meeting them in person.
On top of that, a key job has involved breaking down the effectiveness of the work we’ve produced for our clients across the whole of 2015. Using an array of analytics tools, we have been able to measure how impactful our work has been, and have been able to judge the extent to which we have been able to successfully respond to the client’s brief.
By producing these types of reports, we can not only demonstrate the success of our work, but also use the learning to develop our strategy and creative work for 2016.
So in short, bring on 2016 – we’ve got lots in ideas in the pipeline!
In other news, our team have also been making traction on our collaboration with Swiss watch experts Fondation de la Haute Horlogerie. With a substantial (and ever-growing) database of luxury influencers now built, our strategists have been able to develop in-depth articles on emerging trends and key points of discussion in relation to the world of high-end watches.
As the new articles begin to take shape, our creatives have begun sketching supportive design work that will be used to help develop FHH’s brand identity, giving them a greater sense of individualism against their competitors.
We’ve also been keeping those creatives very busy on other jobs – a key one being producing the design work for French shoe brand Méduse – which now has to be perfectly aligned with the new Instagram strategy that we recently launched.
We’re also proud to say that the first fashion influencer that we’ve interviewed for Méduse’s blog in 2016 has been Instagrammer Margaux (better known as hopelessly.living). As someone who embraces a Nordic style, our team have used this opportunity to pick Margaux’s brain on the emerging autumn/winter fashion trend. Be sure to check it out, here.
Finally here’s a few of the stories from the week that caught our eye:
- One of the big stories of the week has been Twitter announcing that they may soon say farewell to the character limit for a much heftier 10,000. While the change seems to be in response to their struggle to gain and retain users, this change might not necessarily be as effective as they wish, with many current Tweeters complaining about this proposal.
- While there has been an overwhelming volume of tech news coming from CES, the one that caught our eye is Fitbit’s new smartwatch, Blaze. While the watch will still follow the primary use of previous Fitbit wearables (to support and enhance fitness and exercise), many industry experts are also debating about whether it could challenge the Apple Watch.
- The topic of transgenderism in the fashion industry has made a further development with the release of a photograph featuring Jaden Smith modelling for the new Louis Vuitton womenswear campaign. As a trend that made significant headway in 2016, it appears as if transgenderism in popular culture is only set to grow in magnitude.
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