RE-UPdate #16

Only in Britain would you get both the hottest and wettest days of the year within the same month.

On the bright side….

We’re starting to see good organic results regarding a social media strategy we’re currently implementing for a top Japanese brand in Europe. Stay tuned!

We’ve just welcomed our new Operations Director, coming live from Brazil! RE-UP is definitely worldwide, with folks from Ireland, Great Britain, France, China, Belgium…

A busy week as we’re preparing a set of video tutorials for L’Oréal on all things digital; digital transformation as you know it. Exciting trip to Paris next week! And we’re also very happy to meet next Friday the whole African core community for Mozilla Firefox OS. The programme is dense: leadership, building networks, sharing best practice…and obviously having fun while trying to make the world a better place.

As well as this our Content Strategist Zoe has been breaking down how brands need to truly understand the world of YouTube if they wish to fully capitalise on it. If you fancy finding out more be sure to check it out here.

We’re pretty chuffed that our work for our jelly shoe heroes, Méduse have been featured in Le Journal des Femmes! The piece features a snapshot highlighting the gummy glittery shoes in all their glory! The cherry on the cake? Méduse the favourite of their week! Woohoo! You can ‘READ ALL ABOUT IT’ (cockney voice) here.

And as always we have been keeping up-to-date with all the latest news stories. Here’s a few that caught our eye:

  • In other news, Forever 21 have been making headlines for their new digital campaign in which they recreated Instagram photos using a gigantic thread screen. By driving the activity with bespoke hashtags they have created a real sense of excitement around the brand and in the process accelerated word-of-mouth.
  • Instagram has now integrated search functions into the desktop experience. Although the social channel has always been heavily invested in mobile this shows a step-forward towards full integration across multiple digital platforms. But are Instagram losing their unique identity as a mobile-specific social channel, in a bid to be more like Pinterest, Facebook and Twitter?