As we’re nearing the end of January, we once again recount the agency’s weekly events.
But before we dive into our updates of the week, we want to remind you about our Content Strategist Daniel Walpole’s Digital Shoreditch proposal. He is looking to share his thoughts on the future of the automotive industry, seeing how new technologies will change the driver experience and how other commercial business will be able to benefit.
You can click here to find out more information about Digital Shoreditch and Dan’s proposal.
We started the week without Creative Strategist Laurent Francois who was working with the L’Oreal team in Paris, training them on all things digital for hair salons and hairstylist marketing. You won’t know more but customers will be happier and happier.
Back at the office we’ve been hard at work with several client projects gathering momentum.
For instance we have taken further steps forward in our collaborative research project with TNS as our team analysed and mapped over 700 new sources looking for key points/tones of conversation, as well as creating new social radars to help assess more conversations and gather further insights.
We have also been broadening our creative minds as we look towards the launch of a new Shu Uemura Instagram profile.
Outside of agency life we have been keeping an ear to the ground, by actively listening to all the trending, thought-provoking and bizarre stories from the world of tech, media and advertising. Here are a couple of particular stories that have caught our eye:
- With the NFL Super Bowl steadily approaching, there has been an infinite amount of articles and reports about the top ads that will be shown. One ad that caught our attention was T-Mobile’s collaboration with selfie mad socialite Kim Kardashian. What sparked our interest was the idea of a mobile brand satirizing a perceived digital celebrity persona, which funnily enough, is reflected through the mobile phone.
- In a recent Wired article, we found this fascinating story of game creator Mike Mika who has found a novel way of creating computer games by harnessing the power of social media. Originally starting with a tweet of an image of one singular red block among a crowd of white and grey blocks, Mike encourage his followers to tweet their ideas of how this could become an interactive game. With a barrage of tweets pouring in, Mika was able to combine his favourite ideas to create ‘IDARB’. Our interest in this story was born out of the way in which it showed how social media can be used to breakdown the boundaries and reshape the producer-user relationship.
Just before we wrap up, we would like to announce a new partnership with Vietnamese branding agency Rice Creative who we will be teaming up with for an exciting new project.
“As a fellow indie agency, we are excited to work with Re-Up because together we share a spirit, show a kind of touch and live with a method. As QUEEN would sing: It’s a kind of magic”.
Vu Quan Nguyen, strategic planner, Rice Creative
Stay tuned to our Facebook, Twitter and LinkedIn to hear further updates.
Up, Up and Away!