So it’s been a very exciting couple of weeks. Not only is the Great British Bake Off back on our TVs, but England have been smashing the Aussies in the Ashes and the Premier League kicks off this weekend. Result!
But other than that what’s been keeping us engaged, you ask?
Well, last week Laurent and Tina jetted (or should we say Eurostarred) off to Paris to take part in a two day workshop with some pretty inspiring Mozillians.
The Firefox OS Africa Paris meetup took place last Friday and Saturday and proved to be every bit as good as it had promised. To see so many eager faces in one place, looking to make a success of their countries’ missions on the continent was simply amazing.
“After being stuck on the Eurotunnel for one hour, we finally made it to Mozilla’s office! It was great to finally see in person all these people we are in touch with every day. Friday was quite long for Mozillians, most of them arrived early in the morning and have been travelling for hours… But we all had so many things to share and to discuss in only two days!
“While intense this two-day workshop has been a huge success.
“It was great to see so many eager faces in one place, looking to make a success of their countries’ missions on the continent was amazing.”
Tina Meziant, Community Builder at RE-UP Agency
While they were away, the rest of the agency was working on the huge span of projects that are keeping us with our heads in the zone. From web building and editorial strategy for our favourite foodie client to the world of skincare and cosmetics on an EMEA level – we’ve got quite enough to be excited about!
We’ve also had three fantastic internal presentations from the team – to start with Dan investigated the use of Beacon technology, Lucile Riviere studied the well documented use of hashtags and Rita looked at Shoreditch Photocollagist Rodger Molloy as a way to examine how to connected the digital world with our physical environment.
We then went head first into editorial calendar galore, an article on advertising straplines from our copywriter Krish (of course ;)) and as usual, some PPA planning and market research to keep us on our toes.
Moreover, we’ve come across a few cool things in between our client servicing – such as:
- How IMGUR is becoming the new place for brands to reach a more male-oritentated audience versus Pinterest. With Reddit heavily relying on IMGUR links to educate and keep its predominantly male audience entertained, it’s not hard to see why brands are suddenly taking an interest. In saying that – we are more interested still to see how brands develop strategies to become more and more ingrained in reddit discussions, beyond GIF and celebrity AMA.
- Bud Light used the festival can concept (huhem Tuborg) and turned it into a 200,000 can army featuring 31 designs using vertical printing from HP. It’s attractive, it got a few column inches, but beyond the way it’s printed, the notion of limited edition designs has already been pretty exploited by Absolut and Coke. What do you think? Would you drink it and keep it afterwards? Campbells Soup did it too and yes I (Zoe) am aware of two people who collected those for nostalgia’s sake.
- Oh and the face of e-commerce changed a little bit yesterday with the Yahoo acquisition of fashion site Polyvore. With over 20 million users we’re keen to monitor how clothing / fashion e-retailers shape up their content on the platform (and hopefully the site will update to bring in a new wealth of consumers and brands alike).
- Lexus have wowed the world by creating a ‘Back to the Future’ style hoverboard. Lexus initially kicked off speculation and excitement with a teaser video at the start of July. Finally we can now see the board in action as professional skateboarder Ross McGouran takes it round a specially designed park in Barcelona.
- After urban artists like Will.i.am and Pharrell took over Cannes Lion, there has been increasing evidence to suggest that Hip-Hop is becoming one of the most powerful sources in advertising. We’re now seeing big brands such as Adidas and Sprite specifically using rappers and urban artists as a way of reaching out to the youth cultures, and it’s working!
So that’s it for this week, but keep an eye on the RE-UP blog as we look towards jotting down the thoughts that keep our minds ticking!