Valentino Beauty

Strengthening the storytelling behind 2 new fragrances by sourcing a team of creatives to take on journey.

Valentino Beauty crafted two new perfumes for 2020: Born in Roma & Voce Viva. Both required a world of storytelling to be built around them. To do so we came up with a create brief to work with a team of influencers, and co-created content with the rightly sourced talents.

Shooting on location in Rome with our task force of talents in a library, a hotel suite and even a palace, we created images and videos. Each crafted their own expression of the scent, which nurtured the image of perfume.

Going a step further than identifying and securing the talents, we built long-term relationships with each of them. We even took it offline, keeping in touch with them through personalised letters.

The result, a fluid and lasting relationship with talents, and a better engagement on their posts from the campaign than their own posts.