Shiseido

Implementing a social media system and a content factory across all EMEA markets to spread J-Culture.

Shiseido is THE Japanese beauty brand, revered by many professionals and consumers alike. Owned from a long experience in international coordination, we set up the first brand social media system with the EMEA team, assessing markets’ needs, setting up content templates and KPIs, implementing the first community management rules and helping them on a daily basis from copywriting, social media responses to video production.