Roger Dubuis

Transforming strong brand identity into a unique tone of voice in social networks and daring strategy for a game-changer in Swiss watchmaking.

With our team of copywriters we created the tone of voice for Roger Dubuis on Instagram. We studied their audience, competitors and like-brands to find the right voice and mixed this with our own creative instincts. Resulting in using a custom font and a structured approach of short intense captions.
A bespoke voice that stands out for a brand like no other.