Ralph Lauren

Supporting the launch of 2017 Polo Bear, uncovering emerging tribes of influencers and developing the best activations for the PR team.

The Polo bear was first introduced in 1991 after Ralph Lauren employees offered Ralph and Jerry Lauren teddy bears wearing the same sorts of outfits the 2 brothers wore. Since then, the Polo bear has become a favourite for fashion lovers and the perfect gift for the festive season. We’ve identified the right tribes to reinterpret the Polo Bear, from Instagramers to emerging YouTubers, while providing what-if scenarios and guidelines to the PR team.