Piaget

Opening a new digital chapter for Switzerland most prestigious watch and jewelry maker.

It all started off with a Playbook – with the aim to bring the new Piaget to life. RE-UP redefined the brand’s content system by rethinking social activities, social content, rhythms and the tone-of-voice of the brand, without compromising on the brand image and the respect for perfection it has cultivated since 1874. Like its employees who are striving to always do more than necessary, we mixed art direction, social and data analytics to develop a new engine to reach a wider audience. With a strong focus on e-commerce, every action and every content is thought to enter the marketing funnel.