Méduse

Rebooting the iconic French brand, Méduse, the original jelly-shoes creator, through a redefinition of its creative territory, making it relevant to modern women from the streets of Tokyo to the beach of the French riviera.

Méduse is the original jelly-shoe brand with a French touch. Launched in 1946, the famous Méduse Sun sandals are highly popular in Taiwan, Tokyo and even NYC. Moving beyond the summer sandals, the product line up also covers high boots and low boots for the rainy days. Since the start of RE-UP in 2014, we’ve shaped its new image from a sleepy beauty of the beaches of Britany to the hip places of Taipei and Seoul, accompanying the client in the transformation with print, digital and film campaigns, and more recently the launch of a new e-commerce website.