Le Tanneur

Rebooting a French icon from content creation to community building.

Rebooting this French icon launched in 1898 required us first to get under the skin of Le Tanneur, to build up a strong social media and editorial vision. On the basis of the brand new design guidelines, we extended their vision, we roll out the ambition onto Social Media with a new tone-of-voice, a sharper look & feel and an astute influencers’ strategy.