Hennessy

Telling Hennessy’s story of heritage and tradition to a new generation of French drinkers.

How do you tell the story of a brand born in 1765, whose drinks are resting in French old men’s cabinets? We looked at the secrets behind the brand. We raided the archives directly in Cognac for never seen before assets. We interviewed the people who “make” Cognac’s most famous distillery. And we completed our research with recipes from the next generation of cocktail makers and mixologists.
After a few months of thoroughly drawing a complete and comprehensive mapping of content, planning, positioning, and writing the very specific users’ journeys that a chatbot requires, we were ready to talk to a new generation, launching the chatbot, the first page of a new chapter for Hennessy.