Adidas for Foot Locker Europe

Igniting storytelling inspired by community insights for an iconic brand, producing relevant content for their social channels.

Starting from the beginning, we scoured Foot Locker Europe & Adidas social networks to understand their performance, their audience, their competitors and their existing direction.

We brought the RE-UP touch, creating storytelling with an overarching thread, mixing various creative & production techniques: model shooting, set design, 3D, packshots, social media formatting.