Strategy Archives - RE-UP agency. Creative & Social. | Amsterdam | Paris

Valentino Beauty

Valentino Beauty crafted two new perfumes for 2020: Born in Roma & Voce Viva. Both required a world of storytelling to be built around them. To do so we came up with a create brief to work with a team of influencers, and co-created content with the rightly sourced talents.

Shooting on location in Rome with our task force of talents in a library, a hotel suite and even a palace, we created images and videos. Each crafted their own expression of the scent, which nurtured the image of perfume.

Going a step further than identifying and securing the talents, we built long-term relationships with each of them. We even took it offline, keeping in touch with them through personalised letters.

The result, a fluid and lasting relationship with talents, and a better engagement on their posts from the campaign than their own posts.

Adidas for Foot Locker Europe

Starting from the beginning, we scoured Foot Locker Europe & Adidas social networks to understand their performance, their audience, their competitors and their existing direction.

We brought the RE-UP touch, creating storytelling with an overarching thread, mixing various creative & production techniques: model shooting, set design, 3D, packshots, social media formatting.

Roger Dubuis

With our team of copywriters we created the tone of voice for Roger Dubuis on Instagram. We studied their audience, competitors and like-brands to find the right voice and mixed this with our own creative instincts. Resulting in using a custom font and a structured approach of short intense captions.
A bespoke voice that stands out for a brand like no other.

Esports BAR

Working with the Esports BAR by Reed-Midem, we have built them a unique community of industry insiders (appropriately named The 255) in the growing sector of competitive gaming.

This gave them the opportunity to assert themselves as industry leaders, expand their network and reach whilst also creating interesting content for their own social channels.

The 255 posts have been amongst the top performing Esports BAR posts and have attracted new business through ambassadors.

Ralph Lauren

The Polo bear was first introduced in 1991 after Ralph Lauren employees offered Ralph and Jerry Lauren teddy bears wearing the same sorts of outfits the 2 brothers wore. Since then, the Polo bear has become a favourite for fashion lovers and the perfect gift for the festive season. We’ve identified the right tribes to reinterpret the Polo Bear, from Instagramers to emerging YouTubers, while providing what-if scenarios and guidelines to the PR team.

Fondation Haute Horlogerie

Working alongside watch specialists, through a deep knowledge of luxury and fine watches communities around the world and beyond, and with the help of social listening tools, we produce on-going sets of data, alerts and articles, feeding the Fondation de la Haute Horlogerie with insights and trends, improving the content produced and the desirability of the FHH as a destination, for partners, luxury brands and individuals.

Le Tanneur

Rebooting this French icon launched in 1898 required us first to get under the skin of Le Tanneur, to build up a strong social media and editorial vision. On the basis of the brand new design guidelines, we extended their vision, we roll out the ambition onto Social Media with a new tone-of-voice, a sharper look & feel and an astute influencers’ strategy.

Shiseido

Shiseido is THE Japanese beauty brand, revered by many professionals and consumers alike. Owned from a long experience in international coordination, we set up the first brand social media system with the EMEA team, assessing markets’ needs, setting up content templates and KPIs, implementing the first community management rules and helping them on a daily basis from copywriting, social media responses to video production.

Méduse

Méduse is the original jelly-shoe brand with a French touch. Launched in 1946, the famous Méduse Sun sandals are highly popular in Taiwan, Tokyo and even NYC. Moving beyond the summer sandals, the product line up also covers high boots and low boots for the rainy days. Since the start of RE-UP in 2014, we’ve shaped its new image from a sleepy beauty of the beaches of Britany to the hip places of Taipei and Seoul, accompanying the client in the transformation with print, digital and film campaigns, and more recently the launch of a new e-commerce website.

Royal RepubliQ

Working with Danish-Dutch leatherwear brand, we are embarking on a new journey, to help them raise their game and find clever and innovative ways to increase their social media presence. Transforming the product designers’ collection themes and thoughts into campaign assets, intriguing but true to the brand and the needs of their community.