Hi guys and welcome to this week’s edition of Heads-UP; the most weird and wonderful…
Future Of Digital
Campaign of the Month: ASOS – ‘Go play’
One of the latest campaigns on this topic that has drawn my attention is the…
A Typology of Chatbots: From Ordering Pizza to Talking to the Dead
2016 was a funny old year. We lost some of the greats and gained some…
Unicef embraces togetherness trend with #refugeeswelcome
A couple of weeks ago Donald Trump’s immigration ban shocked the world. Unicef (and brands…
Chatbots: all you need to know with Laurent Burdin (Space and Lemon)
Laurent Burdin is the founder of Berlin/Hamburg based “Space and Lemon” Innovation Agency. Space and…
Social Battle #8: Is there a threat to traditional agencies as brands turn into publishers?
Big brands creating their own media houses is nothing new. It’s something brands like Red…
Do brands really need to tell a story?
Storytelling. Telling a story. This idea has been around business long before the digital era.…
Social Battle #7: Do You Love Emojis?
They say a picture’s worth a thousand words, which is maybe the reason why people…
Augmented Reality: A Reality-Check for Successful Approaches
Pokémon Go has proven the massive impact that augmented reality can achieve when cooking with…
Social battle #4: Is the portrayal of women in advertising fair?
Two years worth of global ad research and studying by Unilever has found that from…