How can you boost a followers-base while increasing engagement rate in 12 months, in the…
Advertising
How Covid turned the idea of the digital detox on its head: communication in the age of Covid
For the past 8+ weeks, during the Covid pandemic, people have been keeping to themselves,…
RE-UP reviews: the week that nonsensical campaign came to town
Welcome to our first edition of RE-UP reviews, our weekly round-up of the good, the…
What does The State of Fashion 2020 mean for social media strategies?
A future that is full of gloomy uncertainties that the Business of Fashion’s The State of Fashion report does not hide. But uncertainties very often come with new opportunities for brands that will decide to shake things up. Here are some forecasts, focusing on social media and what we can expect in the coming months.
China-First: Why We’ve Changed Our Creative Thinking for Social Networks
In 2005 and 2006, Facebook and Twitter took over the communication – and the human…
Campaign of the Month: Ikea – The Nightclub
2019 is the year to sleep, or so it seems, as articles fly around the…
Weekly Review #1: The Week That People Burned Their Nikes
Each week thousands of new campaigns are released; from different brands in different industries on…
How Instagram Has Aided The Rise Of The Fake Sneaker Market
Have you seen them propping up between two of your friends’ party photos, those ads…
Unicef embraces togetherness trend with #refugeeswelcome
A couple of weeks ago Donald Trump’s immigration ban shocked the world. Unicef (and brands…
Augmented Reality: A Reality-Check for Successful Approaches
Pokémon Go has proven the massive impact that augmented reality can achieve when cooking with…