RE-UP agency, in brief

There is a House, called the House of Creative Misfits; a house full of magic, made of data, analytics, passion.  

RE-UP was launched in 2014, in London. We are now based in Amsterdam (HQ), Paris & Tokyo.

We are a team of 15+ creative talents from strategic planning to art direction, with a thirst for meaningful communication that can enrich people’s lives.

We are made of an international and horizontal culture to accelerate our value chain and spread ideas that matter to build communities for our clients.

Social media is the beginning of any of our creative work. But our answers can be print, OOH, packaging, influencers’ activations, or a chatbot, as long as they are the most accurate touchpoints to generate digital footprints, engagement, and sales.

We have extensive experience within the luxury and the beauty industries. Old school meets new school when it comes to gathering insights, whether through a strong social listening practice or through qualitative surveys.

Insights & Strategic Planning

The origins of our agency, we use research and data to create anything from product launch strategies to subculture analysis.

Creative Strategy

Creating brand specific strategies that cover the entire process, with a clear tone of voice and consistent Art Direction packaged in digestible editorial calendars.

Community building

Skilled at understanding, tracking and building communities. We help bridge the gap between brands, influencers, and their communities.

Production & Studio

We offer a range of in-house production services, including 3D content creation, production management, and talent scouting. In addition, we have a wide network of other producers.

Our Team of Creative Misfits

We truly believe that creativity and value come from all sorts of profiles, all sort of personal stories. At the very core of our team philosophy: we have pride, no ego. To engage people and make brands spark, we don’t need average comms: we need edges.

We aim to make communities wake up in the morning and seek our content or activities.

Offices

We are a boutique agency, with a global reach. Discover our RE-UP Houses worldwide.

Amsterdam (HQ)

Herengracht 257, 1016 BJ Amsterdam
The Netherlands.

+31 20 794 0880

letstalk@thisisreup.com

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Paris

33 rue La Fayette (WeWork), 75009 Paris
France.

 

letstalk@thisisreup.com

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Tokyo (SOS in Bel Air, Digital Arts)

富ヶ谷パークアベニュー
1-chōme-14 Tomigaya, Shibuya City,
Tōkyō-to 151-0063

 

letstalk@thisisreup.com

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Network

We have partners in Germany, Vietnam and in the United States

 

 

letstalk@thisisreup.com

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Clients

Clients choose us and we choose clients. They are our biggest pride. The best campaigns are born from shared ambitions and a dream to change and make big things. And the best KPI of a satisfied client is that most of them recommend us and have come through Word-Of-Mouth themselves.