Good evening! Welcome to our latest edition of Heads-UP!, this week we’ve been exploring psychological and sociological theories to bring you some interesting results…
- The Bouba/Kiki phenomenon is a study analysing the bias regarding sound-meaning associations. “When angular and rounded shapes are presented with nonsense words such as bouba and kiki, 95% of adults match the rounded shape with bouba and the jagged shape with kiki—the bouba-kiki phenomenon (Ramachandran & Hubbard, 2001; for original work, see Köhler, 1929)” – Laurent
- My word of the week is… beguiling: to be agreeably or charmingly attractive. Eg. When talking to Bill it’s easy to see that he is very beguiling. – Bill
- On average, 88 percent of received business cards will be thrown out within a week. – Cécile
- Out of the almost 200 countries in the world, only 22 have never been invaded by the English. – Lynn
- The world’s tiniest sushi is made with a single grain of rice. A customer challenged the son of a sushi restaurant owner in Tokyo to make the smallest sushi possible. – Lisa