This week the RE-UP team have been propelling forward a new thrill-seeking campaign for Shiseido Men featuring French freestyle skier Kévin Rolland (best known for winning several medals at the Winter X Games).
At the heart of RE-UP’s contribution to this campaign has been a combination of our Community Management and Copywriting team, who have been central to constructing a content strategy and editorial plan that can be implemented across the EMEA and French markets.
You can find out more about Kevin Rolland and his relationship with Shiseido by clicking here!
In other RE-UP news, our Art Director Andrea has been constructing a new set of visual guidelines to help harmonize the graphics designs for the French children’s shoe brand Bopy.
And while he’s been pursuing that, the rest of the team have been looking to help the same company in the exciting launch of a fresh new brand, that will be aiming to extend beyond Bopy’s current target group, and reach a new market of consumers.
As this project is still in its initial phase, we’re currently focusing our efforts on building research into the social media practices of the potential main competitors in the field, as well as developing a better understanding of the best practises in engaging the target market.
Our creative team have been experiencing a little out-of-the-office freedom, as they embarked on developing the initial visual style, set of activities and creative executions through content production, for the Méduse Instagram account.
We’re also looking to potentially kick start a new project with Fondation de la Haute Horlogerie that will have our team analysing the position of key emerging influencers within typologies and subcultures – and our researchers have been delving into the social activities of sport event sponsors for another very exciting upcoming pitch.
Lastly, this week ended up being a good time to catch-up with some interesting folks. Firstly, Laurent and Efrem went down to ESCP Business School to drive a half-day workshop for Masters students. 10 groups of 5 students were given a brief to pitch ideas – based on our approach of assessing human behaviour applied to advertising – of how a LED manufacturer could enter the fashion industry. On Tuesday, Efrem met a social media ambassador for Hult Business School to discuss a possible cooperation. And then on Thursday, Efrem was back outside the office meeting with a journalist from Wersm in advance of Laurent’s talk at Beat The Buzz.
And as always, here’s the stories that have caught our eye this week:
- Smartwatches have surpassed Swiss watches in popularity, with shipments totaling 8.1 million in Q4 2015 (against 7.9 million for Swiss watches). So will the traditional watchmakers now need to learn industry best practices from techie geeks?
- With the recent introduction of the highly popular The Lad Bible app, it’s now aiming to conquer the use of notifications on locked screens. pp, While many companies fail to truly optimize the use of notifications (being overtly spammy), Lad Bible are looking to implement intelligent tactics to connect with their audience.
- Amazon are set to launch their very own fast-fashion label. While this could be heavily beneficial for Amazon themselves, many smaller fashion labels who rely on Amazon’s Marketplace for income, could be set to lose out.