So it’s an exciting time to be part of the RE-UP team as we pack-up our books, folders and tech equipment into flimsy cardboard boxes to get ready for the big office move to Shoreditch (before you know it we’ll have our shirts buttoned-up to the top and will be wearing clear lens glasses).
But client work is still our top priority!
For instance, as well as planning a new influencer programme for OUIBUS, we’ve been hard-at-work brainstorming and strategizing a set of new tactics to help drive a greater awareness of the brand within the UK, in anticipation for Christmas and the new year.
The planning team have been continuing to build their luxury and watch database for Fondation de la Haute Horlogerie (now with a greater focus on French influencers and digital sources). With the database rapidly growing in size, the team has already begun extracting insights, as well as researching different approaches to consolidating data on trends and the best methods of reporting on them in a magazine style.
For French shoe brand Méduse, we’ve continued to implement our strategy of embedding the brand within a network of fashion influencers and bloggers from across the world. This week we featured an interview on the Méduse blog with the French fashion blogger Constance (best known for her blog The Clothes Paper), who discussed with our team her dream of visiting New Zealand, a love of Kid Rock (that stretches back to her childhood), and her Autumn Winter style.
Beyond this our client and community management team have helped launch a new feature for Firefox OS Africa’s blog entitled Inside the Marketplace, and our copywriters have been developing a content plan for Value Retail.
And as always our team have been keeping up-to-date with all the latest news on culture, media and advertising. Here’s just a couple of things that really caught our eye:
- Selfridges has decided to move away from classical Christmas advertising, and brought a new vision to this holiday season with their astrology-themed department store display. However, their unusual campaign doesn’t stop there. The out-of-space experience will not only be based on the in-store visuals, but also on the unique customer-purchase experience, which will allow shoppers to purchase products based on their astrological signs.
- Apart from flying bullets, explosions, beautiful women and living the most luxurious of lifestyles, James Bond appears to now be most commonly associated with brands. Aston Martin, Omega, Tom Ford and Martini have all seen increased sales and become somewhat iconic, largely due to their association with the British spy. As his high-quality taste inspires even the most affluent customer, the benefits of product placement in the Bond films are outstanding.
So that’s all for this week, but before we leave you we’d like to say a big THANK YOU to the guys from Trendwatching, and particularly Tim for providing us with our soon to be ex-office. We definitely owe you guys a pint or two!