Another quick update from the RE-UP office on all that’s been going on in agency life.
So what have we been up to?
Well for starters we’ve been analysing some of the best practices in how indie cosmetic brands engage their communities on social networking channels to build a more in-depth relationship.
We’ve also been keeping our creative team hard at work, as they produce the copy and design for some of our favourite clients. Some illustrations, new strategies and imaging the visual tone. All in a day’s work. And we can confess that we’ve built up a visual made of Byron’s classic hamburger with the French concept-restaurant Paris New-York. Yummie. We’re going to make you travel this summer.
We’re also super happy for our amazing client Firefox OS – their new smartphone the KLIF, launched in Africa in partnership with Orange has just been awarded the Global #Telecoms Business Award for Consumer Innovation! Can we get a ‘Hell Yeah!?”
The community is already hyper reactive in Senegal, Madagascar, Tunisia, just to mention a few. And we’ve already gathered more than 4000 fans on Facebook in only few days. Not that we’re hunting fans for the sake of it, but it just demonstrates how fast a purpose-driven community can grow.
BOOM! The #FirefoxOS Orange KLIF wins the Global #Telecoms Business Award for Consumer Innovation. pic.twitter.com/Gopgb2QJe8
— John Bernard (@thejohnbernard) May 13, 2015
But it was Wednesday that was the really special day, as four eager members of the RE-UP team headed out to Digital Shoreditch to learn and be inspired by the next steps in technological innovation.
Zoê got a lesson from George Webster on how brands can get far more sensory with their experiences – it’s not all about touch, but sound as well! Lots of case studies, from Boris Bikes to Nissan and a future feature on our blog.
Designing experiences for sound @georgew1971 – enhance consumer sensory experience. Imagining #coffee playlists #DS15 #crossmodalperception
— RE-UP agency (@REUPagency) May 13, 2015
We all locked down a few of the basics for celebrating and catering to Superfans on social – it’s not just giveaways people, there’s a way to build interesting narratives around them too.
Oh and we even pondered a world in which digital came first – with a talk from Chris Bishop of 7 Things Media. Think mass customisation, a whole new customer interaction level and a drastically altered face of what we perceive to be luxury.
Digital before high street – could mass customisation have won out? Would price be the only factor in determining luxury? #DS15 @cpbishop
— RE-UP agency (@REUPagency) May 13, 2015
However it wasn’t just us being inspired, as our very own Dan took to the stage as he presented his thoughts on what the cultural impact of new technology in the automotive industry could be, proclaiming that cars will develop into a smart device that brands could use to reach their community and create new experiences.
While exploring how the connection between driverless technology and computer-based technology gave opportunity for new creative ways to engage consumers, Dan identified that there were still cultural barriers the industry would have to face before this technology could reach its full potential. He will soon be writing up a companion piece to his presentation for our blog, so be sure to keep your eyes out for that.
We’ve also received 2 new invitations to pitch for 2 amazing brands. Thanks for the word-of-mouth folks.
Oh and the agency slightly looked like a talent scout this week as we were on a hunt for a social media specialist, a community builder and a digital swisstool. That was a tough job but we found them. Hoorah.
In other news, we have been questioning what the return of the Hamburglar means for the McDonalds’ brand, and we now know what not to say as so to keep the office peaceful and not piss people off.
And that’s it for another week.