This is our first ever RE-Update, but before we begin, we wanted to say that as a mark of respect and acknowledgement of the atrocities happening in Paris and beyond, we’ve posted a black flag on our social channels. This is not a political gesture, rather a band of solidarity for those affected, everywhere.
We’ve kicked off the New Year with some exciting projects both present and new and we’ve been closely tuned in to Twitter to keep updated on the buzz from CES 2015. In 2014, we joined forces with experiential agency Margo Brando to support newcomer Airdog with their digital strategy and they attended the madness of CES for the first time this year. It all paid off too, with them winning ‘Best of CES’ with their super cool auto-follow drone.
We’re also very proud to have been working alongside Innihilo to produce the first ever interactive film experience for our client Shu Uemura Art of Hair. Check it out on desktop browser here.
We can’t quite believe it’s only been a week, so much has happened and tickled our brain wires; here are just a few things that we liked most!
Our Top Picks of the week
- The Internet of Things. It’s not a new conversation but this week Samsung CEO BK Yoon got tongues wagging when he announced that come 2020 they planned for all Samsung products to be connected to the internet of things, openly. It’s a pretty ground-breaking notion when you start to consider what that could mean – intuitive music systems that know to start playing ain your home as soon as you take your headphones out. Cool no?
- Car tech was another hot topic at CES. Mercedes, Audi and BMW all showed off their driver assisted technology and even VW introduce their new infotainment system, with both an Android and Apple system. They say the tech isn’t quite refined enough to negotiate city streets – perhaps we’ll sit this one out for a few years.
Oh and one last thing before we sign off for the weekend, we got the go ahead, just before Christmas on a top secret project – and we can’t wait to show it to you, so keep a keen eye on us in the next few weeks! YIHA!
Up, up and away!