The Swiss Haute Horlogerie industry is one of the most prestigious luxury industry in the world.
With over 100 Swiss fine watchmakers, attached to tradition, excellence and the transmission of impeccable craftsmanship, it is also a very private industry with individual talents and houses with their own character, their heritage and their unique histories.
They count numerous admirers around the world, as well as passionate individuals and professionals who talk, post and publish articles and images about them.
THE CHALLENGES FOR RE-UP
Develop a Social strategy for Fondation de la Haute Horlogerie to establish its authority in the digital sphere.
Identify reliable and influential “emitters” around the world in key markets and languages.
Filter conversations and articles.
Create and develop a database of these sources to continuously monitor conversations of luxury digital influencers worldwide
Exploit new database to deliver insights on trending topics in the watch / haute horology / luxury universes.
Deliver a new voice of authority, defensive of the know-how and the prestige and respectful of all the members of the industry. RE-UP also supports its client in writing, editing and publishing content and industry reports.
THE RE-UP EFFECT
SOCIAL LISTENING & INFLUENCERS MAPPING
Using a wide range of social listening and digital analytics tool, RE-UP has created and maintains a live database, with sources from countries including France, Switzerland, UK and the US – all of whom specialised in either the world of luxury or the watch industry.
TRENDS REPORTS & ANALYSIS
Owning this live map of influencers and analyzing all their conversations allow us to continuously extract insights and statistics on trending points of conversations. These are distilled in reporting documents or in diverse articles for the Journal, helping the Fondation in further establishing its authority and its impact within relevant communities.
CONTENT STRATEGY & IMPLEMENTATION
Embedded approach with editorial team in Switzerland: implementation of new editorial processes and web publishing methodologies.
Creation of a long-term strategy to reach new generation of customers worldwide
Creative support for event activation.
Snackable content production: transformation of comprehensive studies and reports into user-friendly infographics, short videos and illustrations.