Celebrities | Establishing digital & social systems to strengthen brand equity

THE BACKGROUND

Celebrities (TV / theatre / Chefs etc.) often own strong connection with traditional media. However, as digital footprints are more and more important for them (whether it’s for business opportunities or just to properly manage a community of fans), it is important to set up a proper creative strategy to match a personality to its online reputation.

THE CHALLENGES FOR RE-UP

Assess a personality current footprint in social media and rank his / her digital footprints.

Transform business / reputation goals to a content system.

Define a tone of voice, look & feel, and milestones in terms of community building.

THE RE-UP EFFECT

ONLINE REPUTATION ASSESSMENT

Using a wide range of social listening and digital analytics tool, RE-UP defines the celebrity’s footprint and define scenarios of development

STORYTELLING

We then define the celebrity’s story in all digital channels (blog / Instagram / Facebook / Twitter), building up editorial calendars and aligning all stakeholders (talent managers, PR agencies, production companies…)

DIGITAL ACCELERATION

We then define new areas of progress and potential synergies, whether it’s with other digital influencers or business opportunities with brands, regarding partnerships or endorsements.

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