Celebrities (TV / theatre / Chefs etc.) often own strong connection with traditional media. However, as digital footprints are more and more important for them (whether it’s for business opportunities or just to properly manage a community of fans), it is important to set up a proper creative strategy to match a personality to its online reputation.
THE CHALLENGES FOR RE-UP
Assess a personality current footprint in social media and rank his / her digital footprints.
Transform business / reputation goals to a content system.
Define a tone of voice, look & feel, and milestones in terms of community building.
THE RE-UP EFFECT
ONLINE REPUTATION ASSESSMENT
Using a wide range of social listening and digital analytics tool, RE-UP defines the celebrity’s footprint and define scenarios of development
We then define the celebrity’s story in all digital channels (blog / Instagram / Facebook / Twitter), building up editorial calendars and aligning all stakeholders (talent managers, PR agencies, production companies…)