The backgroundIn 2016, Kérastase approached us in order to rethink their Instagram strategy; with a new mergin of all their local accounts into a global one, it was time for
THE BACKGROUNDNest Labs is a home automation producer of thermostats, smoke detectors, and security camera systems. Owned by Alphabet, Nest is known for their beautifully designed appliances for the future smart home.
THE BACKGROUNDCelebrities (TV / theatre / Chefs etc.) often own strong connection with traditional media. However, as digital footprints are more and more important for them (whether it's for business
The backgroundIn 2014, Shiseido Group announced its medium-to-long-term strategy called VISION 2020. The goal for 2020 is to create the basis for ensuring that Shiseido will remain vital for the
THE BACKGROUNDBuilding on its Open Source philosophy and supported by its hard-core brand enthusiasts, Mozilla developed a new OS to compete in the lower end of the smartphone market against
The missionShiseido launched 3 eye products in France. In parallel to these launches Shiseido developed a series of interviews with French celebrities around the "look". Elisa Tovati, Elodie Frégé, Hapsatou Sy,