Kérastase | New Instagram Identity & Community approach

  23.05.2017   RE-UP team     No comments

The backgroundIn 2016, Kérastase approached us in order to rethink their Instagram strategy; with a new mergin of all their local accounts into a global one, it was time for

NEST | Covering live events to extend a brand’s digital reach

  30.09.2016   RE-UP team     No comments

THE BACKGROUNDNest Labs is a home automation producer of thermostats, smoke detectors, and security camera systems. Owned by Alphabet, Nest is known for their beautifully designed appliances for the future smart home.

Celebrities | Establishing digital & social systems to strengthen brand equity

  19.08.2016   RE-UP team     No comments

THE BACKGROUNDCelebrities (TV / theatre / Chefs etc.) often own strong connection with traditional media. However, as digital footprints are more and more important for them (whether it's for business

Shiseido | Building a social infrastructure & consistent creative strategy across EMEA

  24.06.2016   RE-UP team     No comments

The backgroundIn 2014, Shiseido Group announced its medium-to-long-term strategy called VISION 2020. The goal for 2020 is to create the basis for ensuring that Shiseido will remain vital for the

Mozilla | Building a community of digital champions

  17.06.2016   RE-UP team     No comments

THE BACKGROUNDBuilding on its Open Source philosophy and supported by its hard-core brand enthusiasts, Mozilla developed a new OS to compete in the lower end of the smartphone market against

Fondation de la Haute Horlogerie | Influencers insights + content strategy

  17.05.2016   RE-UP team     No comments

Tackling the US market with a strong content strategy, exploring health management communities and e-commerce support.

Shiseido | Earning celebrities communities for new product launch

  13.05.2016   RE-UP team     No comments

The missionShiseido launched 3 eye products in France. In parallel to these launches Shiseido developed a series of interviews with French celebrities around the "look". Elisa Tovati, Elodie Frégé, Hapsatou Sy,