Lifestyle trends

Social Battle #7: Do You Love Emojis?

They say a picture’s worth a thousand words, which is maybe the reason why people feel so strongly about the way in which emojis represent modern society. What Guardian journalist

Augmented Reality: A Reality-Check for Successful Approaches

Pokémon Go has proven the massive impact that augmented reality can achieve when cooking with community-building ingredients. At the very core of any augmented reality thinking, there is a social

Social battle #4: Is the portrayal of women in advertising fair?

Two years worth of global ad research and studying by Unilever has found that from the women surveyed, 40% did not identify in any way with women they see in

Does Tinder Get a Left Swipe?

Tinder and the new dating apps are not offering love. They’re not even offering sex. They are providing an alternative to the validation process of meeting someone. In an era

Luxury Can be Yours… For a Limited Time Only

In our hyper connected world, patience is no longer a virtue – rather instant gratification is the new norm. Waiting for things is now viewed as archaic in the business

Digital Press: Shifting From Free News to a Paid For Model

A few weeks ago, The New York Times announced that they reached more than 1 million online subscribers. Given the complicated shifting process of traditional written media into online news,

Smartphones: true necessity or symptomatic addiction?

We are addicted to smartphones – at a personal level at least. But then, being part of the RE-UP gang and working in the digital field makes it clear: whether

Instagram Strategies for Brands: Dope Dealers or Naive Believers?

The recent Facebook announcements for brands regarding what can be done on Instagram (finally!) are still pretty disappointing. The story is very similar to Tumblr; Instagram promises marketers a sort

RE-UP Report: Adobe Summit 2015

In a slight change to my normal working day, I was sent off yesterday to the 2015 Adobe Summit at the ExCeL Centre to be inspired about the future of