Future of digital

Heads-UP #6: From Fine Watchmaking to Beckham’s boots

Everyone needs something to wind down on a Friday afternoon, right? So here it is… Let your brain relax and your mind be blown with the most interesting things the

Heads-UP #5: From head banging to crocodile tears

It’s that time again ladies and gentlemen. Sit back, relax, and look at the most interesting facts from the RE-UP team learnt over week. Welcome to Heads-UP… I learnt I

Chatbots: all you need to know with Laurent Burdin (Space and Lemon)

Laurent Burdin is the founder of Berlin/Hamburg based “Space and Lemon” Innovation Agency. Space and Lemon focuses on digital trend scouting and Chatbot & AI development for larger corporations. As

Heads-UP #2: from racist presidents to chimpanzee’s bums

So here we have it folks, our second edition of Heads-UP. A weekly round up of the most interesting – and sometimes bordering bizarre – facts that the RE-UP team

Social battle #9: Do you think a human will ever fall in love with a robot?

A couple of weeks ago we posted a newsletter discussing the possibility of humans falling in love with robots. You’ve all seen the films and documentaries and now you’ve read

Social Battle #8: Is there a threat to traditional agencies as brands turn into publishers?

Big brands creating their own media houses is nothing new. It’s something brands like Red Bull have been doing for years. But the scariest part for agencies, is watching others

Social Battle #7: Do You Love Emojis?

They say a picture’s worth a thousand words, which is maybe the reason why people feel so strongly about the way in which emojis represent modern society. What Guardian journalist

Augmented Reality: A Reality-Check for Successful Approaches

Pokémon Go has proven the massive impact that augmented reality can achieve when cooking with community-building ingredients. At the very core of any augmented reality thinking, there is a social

Social Battle #6: Are Social Media Channels Becoming Less Unique?

It seems Instagram have caused a little controversy with their new Stories feature, which many have pointed out is pretty much a copycat version of Snapchat’s own Stories feature. It