Future of digital

Heads-UP #2: from racist presidents to chimpanzee’s bums

So here we have it folks, our second edition of Heads-UP. A weekly round up of the most interesting – and sometimes bordering bizarre – facts that the RE-UP team

Social battle #9: Do you think a human will ever fall in love with a robot?

A couple of weeks ago we posted a newsletter discussing the possibility of humans falling in love with robots. You’ve all seen the films and documentaries and now you’ve read

Social Battle #8: Is there a threat to traditional agencies as brands turn into publishers?

Big brands creating their own media houses is nothing new. It’s something brands like Red Bull have been doing for years. But the scariest part for agencies, is watching others

Social Battle #7: Do You Love Emojis?

They say a picture’s worth a thousand words, which is maybe the reason why people feel so strongly about the way in which emojis represent modern society. What Guardian journalist

Augmented Reality: A Reality-Check for Successful Approaches

Pokémon Go has proven the massive impact that augmented reality can achieve when cooking with community-building ingredients. At the very core of any augmented reality thinking, there is a social

Social Battle #6: Are Social Media Channels Becoming Less Unique?

It seems Instagram have caused a little controversy with their new Stories feature, which many have pointed out is pretty much a copycat version of Snapchat’s own Stories feature. It

Social Battle #5: Pokémon GO!

It seem quite common now to hear arguments claiming that digital technology, the Internet and social media is disconnecting individuals from society and physical interactions. As social psychologist Sherry Turkle

Social battle #4: Is the portrayal of women in advertising fair?

Two years worth of global ad research and studying by Unilever has found that from the women surveyed, 40% did not identify in any way with women they see in

Does Tinder Get a Left Swipe?

Tinder and the new dating apps are not offering love. They’re not even offering sex. They are providing an alternative to the validation process of meeting someone. In an era