Blog


Heads-UP #4 – From Mark Zuckerberg to Chinese time zones
RE-UP team | 23 February

DID YOU KNOW? 98% of facts in conversation are made up on the spot… No no, we’re just messing, we

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Heads-UP #3: From driverless cars to old school Nokia’s
RE-UP team | 17 February

It’s that time of again guys, your weekly dose of facts from the guys at RE-UP. I know you’re all

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Heads-UP #2: from racist presidents to chimpanzee’s bums
RE-UP team | 10 February

So here we have it folks, our second edition of Heads-UP. A weekly round up of the most interesting –

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Will a human ever fall in love with a robot? RE-UP social battle
Social battle #9: Do you think a human will ever fall in love with a robot?
RE-UP team | 8 February

A couple of weeks ago we posted a newsletter discussing the possibility of humans falling in love with robots. You’ve

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Heads-UP #1: From Vegan Oreos to Magic Watches
RE-UP team | 2 February

Agency life can be tough. Sometimes we just need five minutes to ourselves where we can scroll through the vast

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Social Battle #8: Is there a threat to traditional agencies as brands turn into publishers?
RE-UP team | 9 December

Big brands creating their own media houses is nothing new. It’s something brands like Red Bull have been doing for

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Do brands really need to tell a story?
Laurent Francois | 6 December

Storytelling. Telling a story. This idea has been around business long before the digital era. Whether it was to sell

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Social Battle #7: Do You Love Emojis?
RE-UP team | 30 September

They say a picture’s worth a thousand words, which is maybe the reason why people feel so strongly about the

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Augmented Reality: A Reality-Check for Successful Approaches
Laurent Francois | 26 August

Pokémon Go has proven the massive impact that augmented reality can achieve when cooking with community-building ingredients. At the very

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Social Battle #6: Are Social Media Channels Becoming Less Unique?
RE-UP team | 5 August

It seems Instagram have caused a little controversy with their new Stories feature, which many have pointed out is pretty

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Social Battle #5: Pokémon GO!
RE-UP team | 29 July

It seem quite common now to hear arguments claiming that digital technology, the Internet and social media is disconnecting individuals

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Social battle #4: Is the portrayal of women in advertising fair?
RE-UP team | 15 July

Two years worth of global ad research and studying by Unilever has found that from the women surveyed, 40% did

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