Heads-UP! #49: From Inclusive Mannequins To Difficult Designer Briefs

Welcome welcome, we’re getting close to our 50th Heads-UP! how exciting. But before then enjoy the wills and wiles of #49…

  • Walter Werzowa, who composed the iconic five-note theme for Intel, was asked to come up with “tones that evoked innovation, troubleshooting skills and the inside of a computer, while also sounding corporate and inviting”. Talk about an easy brief! – Cécile
  • Missguided’s ongoing campaign #makeyourmark, launched in December 2017, pledged to include stretch marks and other industry perceived “flaws” in their model imagery. Imperfection is the new trend, hell yeah Missguided! – Ayesha

  • Cycling commuters have 41% lower risk of death from any cause, 52% lower risk of death from cardiovascular disease and 40% lower risk of dying from cancer – Lynn
  • Japan has kept Shirataki train station open for only one commuter; a young woman who had to take the train to the closest high school, which is 35 minutes away, every day, up until March 2017 – Laurent