Welcome to the latest edition of Heads-Up! This week, we debated over the newest iPhone release and discovered that goldfish actually have a longer attention span than we do!
- According to a study conducted by Microsoft Corp, consumers now have an average attention span of 8 seconds. That’s one second less than a goldfish! – Lynn
- Since the 90’s, Sweden has banned TV ads directed at kids under 12. More specifically, an ad can’t run directly before or after a children’s show comes on. – Krish
- The iPhone finger scanner has a 1/50,000 chance of being opened by someone other than yourself! – Bill
- And Face ID only 1/1,000,000 – Pierre
- “Teenager” is a fairly recent term; in the 19th century, there were only 2 life-stages in the US: children vs adults. But as years spent at school increased and industrial revolutions boomed, a new “state-of-mind” emerged. Opening the gate to a new stage in life: the teen-age, therefore teenagers. Worth bearing in mind while talking about millennials – Laurent
- The average child in America watches over 40,000 television commercials in a year, or over 100 a day. Myriam
- Psycho was the first film to ever show a flushing toilet on-screen, and the actual scene caused more offence than the famous shower scene. – Bill (again)