This week much of the team have been focusing their efforts on helping to develop and enhance the creative identity and digital presence for French fashion shoe brand Méduse.
With workshops and team meetings running throughout the week, our creative team have (with the support of our Client Manager) have been brainstorming new ways they can optimize the brand’s social channels to reach a new audience with an improved creative strategy that will embrace a greater sense of tailored-content.
On top of that, the team have been selecting their favourite photos (taken from last week’s photoshoot in France) to be used in Méduse’s new catalogue, and our Planner Ania has also been collecting data on potential trends to help guide social content for February.
The team have been performing a similar job for the kids shoe brand Bopy, with our Art Director Andrea tasked with editing the most quality photos from the shoot.
On Wednesday both Laurent and Efrem went to Paris to meet the Shiseido team and to discuss the new RE-UP account management structure with them. As well as this, they also spoke about SS16 social media strategy, YouTube for SS16, how to implement the strategy with the other local markets and analytic reporting.
On Thursday we were joined by our client Value Retail (best known as the luxury retailer Bicester Village) regarding the next year(s) of strategic, digital and creative work. Next step for the team has been to delve deeper into researching around the luxury brand market and potential competitors.
Outside of the office Laurent was invited to a fantastic meeting with FutureBrand Paris, regarding the amazing Davidoff brand, where he had a long workshop, exploring some key ideas but also diving into the history of Zino Davidoff.
And while in Paris, he also had a chance to meet one of the French “disruptor” for a confidential project (Oh, and he’d also like to say that really enjoyed Mama Shelter as the temporary Parisian HQ).
Lastly, with our collaborative site with Rachel Khoo on the verge of launching (it’s Khoollect in case any of you forgot), our team have been hastily making the last few adjustments in preparation.
As always we’d like to wrap up this RE-UPdate with a few of the stories that caught our eye:
- Last week London was literally lit-up. For any of you who missed out, the event Lumiere London was an urban art experience in which several famous landmarks were brightened up through an innovative (coloured) lighting system. Our Strategic Planner Dan happened to pop down to Parliament Square to check-out how Westminster Abbey had been transformed. What did you think of it?
- In a bid to retain customer loyalty, What’sApp have now dropped their subscription fee and are now focusing their effort on raising money through a business-centric model. Facebook have announced that the change will help develop a greater (less formal) conversation between brands and consumers, on a more direct level.
- There appears to be another change for luxury brands selling in Asia. After years of being one of the most important luxury markets, China started to lose its market power with consumers preferring to shop abroad. However Burberry have now posted better than expected third quarter figures, suggesting that the luxury market might just be getting back on track for China.
To finish off we’d like to highlight that our next agency newsletter will be focusing on the shifting trends in the luxury watch market. If you haven’t already, please do sign-up here: eepurl.com/bIZ0ib