Roll up, roll up: it’s RE-UPdate time! The past week has seen a whole new host of challenges, including design work, decision-making and getting the temperature right in our office (make your mind up, September weather!).
Of course, a week at RE-UP would not be complete without our weekly status meeting, where we saw a presentation on ‘brand voice and tone’ from Anna, followed by a comedic kick-off from the mystery that is Kim Kardashian West’s involvement with Hype Energy Drink. If you’ve not seen the preview for their new advert, lucky for you we’ve got the link here: https://www.youtube.com/watch?v=ZQNKrRoyxKY.
Be prepared to be plunged into a world of wonder: the wonderful, and wondering what on earth you’ve just watched.
So with Kim K out of the way, let’s get onto some of the work we’ve been producing for our clients this week, and oui only have one place to begin – OUIBUS! We’ve been peddling on with new designs for their recent re-launch, from digital design to be featured on a certain city magazine’s website, to the creative team putting together some very punny pieces of copy that celebrate the London to Paris route and their fab services. Prepare to see some brie-lliant puns.
As always, we’ve made lots of progress with Meduse, including starting their Christmas 2015 campaign! There’s also an extremely exciting plan for a creative side-project which we hope will go worldwide! But Shhh – it’s super top-secret so we can’t reveal anything just yet.
Khoo-blimey, there’s also more news about our work with Rachel Khoo! The design team has been working on the web layout for our ‘under wraps’ project.
And, last but not least, the Firefox OS Africa team has been creating great bonds with influencers all over Africa, and this week it’s been with Edith Brou. It’s been very successful for helping encourage a stronger Firefox community!
Moving from RE-UP to reading up on the outside world, here are a couple of things that have caught our eye and made us ponder a little over the past week:
- After the US Supreme Court verdict in June 2015, users’ rainbow profile pictures in celebration of LGBT equality have stormed Facebook. Following the steps of one of the most influential social media leaders, brands should start recognize the growing importance of the LGBT community. If brands wish to connect with their customers, they must stop putting them in boxes, and start to look beyond stereotypes and assumptions. With identities becoming less and less fixed, expanding brands’ curiosity is the first step to crossing this line.
- Currently, it is almost impossible to imagine life without social media. Keeping in touch with people online and staying updated with the latest activities of our shared community is Task One in many people’s daily schedule. Taking advantage of this worldwide social network addition, KFC smartly used it in their latest campaign. ‘Don’t Panic Man’ is a sly move towards attracting the audience with a chance to receive a free meal when any of the global social platforms go down. The trick is, the chance of any specific network being actually broken is as likely as winning the National Lottery, so this is a definite win in low-budget marketing strategy!
- #ForceFriday is only more proof of how influential Star Wars actually is for a consumer-driven market. It is not without reason, which is why Sphereo’s latest advertisement promoting the launch of a new toy went viral online. The BB-droid reflects everything you can expect from the out-of-this-world product: with your smartphone working as a controller, customers can operate it wirelessly via an app. This not only emphasizes strong consumer insight of continuous fever with the film franchise itself, but also opens brands’ eyes on new cooperation possibilities that are related to launching products connected to smartphone technology.
The months ahead are exciting: as you can tell, it’s all happening at RE-UP! How Khool are OUI?!
More news next Friday.