It’s been two weeks since our last update and as you can probably tell it’s been a little hectic in the office, what with fast approaching deadlines for client projects and preparations for upcoming pitches.
Our work has included us developing insights into popular trends and brand-orientated conversations in the world of car tyres for our collaboration with marketing research company TNS on the automotive industry.
We have also been kept busy with all that is fashionable for French shoe brand Méduse, who have been celebrating their range of animal print Jumpy Boots and chatting with Eva Mona from the arts, food and lifestyle blog Aprilfourteenth.
As well as this the team has been hard at work preparing to win over potential new clients with creative minds spewing out new ideas and obscure insights.
Content Strategist Daniel Walpole did however find some spare time for cultural inspiration from Dentsu’s Chief Creative Officer Yuya Furukawa. As part of a D&AD President’s Lecture, Furukawa was discussing his beliefs about the power of advertisers to create real purpose in the world through new and old means of communication.
And we’ve also been reading up on new cultural and tech stories, particularly with New York and London Fashion Week always producing something new and interesting.
What particularly caught our eye this year was this little story from fashion designer Rebecca Minkoff, who ahead of her debut at NYFW released photos of her fashion line to followers on Snapchat.
By using that particular platform Minkoff was able to keep the exclusive and the ‘here and now’ experience of Fashion Week, but open it up to the world.
Although we have been kept busy the RE-UP team is in good spirits with some really exciting opportunities on the horizon.
We hope we can soon share these with you.
Up, up and away